AQUARY Privacy Notice

EFFECTIVE Date: October 30th, 2016

AQUARY respects your privacy. Our Privacy Notice describes the types of information we obtain through and our mobile website (the “Site”), in our AQUARY’s facebook online store (the “Facebook Stores”) and in connection with other activities and features. We also describe how we use, disclose and otherwise manage this information. This Privacy Notice may be updated from time to time. Accordingly, you should check the date of this Notice (which appears at the top of this page) and review any changes since the last version. Your continued use of the Site following any modifications demonstrates your agreement to such changes. If at any time you do not agree to the terms of this Privacy Notice, please do not use this Site or provide us with personal information when shopping in our Stores.

Collection and Use of Information

AQUARY, or a third-party service provider acting on our behalf (“Service Provider”), may collect and use information from and about you as described below.

Personal Information

AQUARY may collect your personal information in various ways, including when you (1) order products, gift cards or services from us; (2) register with us on our Site to shop or participate in our online community; (3) provide your information to us in a Store; (4) sign up for newsletters, email or other communications from AQUARY; (5) participate in surveys, contests, sweepstakes or promotions; (6) utilize our Email to a Friend feature; (6) request information from us or otherwise contact us, or (7) interact with our social media features. The personal information we collect may include your name, email address, mailing address, telephone number, mobile telephone number, credit card number, birthday, gender and income.

We use information from and about you: (1) to fulfill orders, provide services and communicate with you; (2) to improve your shopping experience; (3) to respond to your inquiries; (4) to make promotional and marketing offers to you, and help us target specific products and services to you; and (5) to help us develop and improve our Site and Stores and tailor our Site and Stores to your interests.

Additionally, AQUARY may combine your personal information with personal and nonpersonally identifiable information we receive from and about you from other online and offline sources.

Information We Collect By Automated Means

When you visit our Site, we (and our Service Providers) may collect certain information by automated means, using technologies such as cookies, web server logs, web beacons and JavaScript.

Cookies are files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings on your device. Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable certain cookies Please note, however, that without cookies you may not be able to use all of the features of our Site.

In conjunction with gathering information through cookies, our web servers may log information such as your device type, operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located. The web server logs also may record information such as the address of the web page that referred you to our Site and the IP address of the device you use to connect to the Internet. They also may log information about your interaction with the Site, such as which pages you visit. To control which web servers collect information by automated means, we may place tags on our web pages called “web beacons,” which are small files that link web pages to

particular web servers and their cookies. We also may send instructions to your device using JavaScript or other computer languages to gather the sorts of information described above and other details about your interactions with the Site. Cookies or web beacons may also be used to let us know if you have opened an email from us. Both we and others (such as our Service Providers or advertising networks) may collect personal information about our visitors’ online activities over time and across third-party websites.

We may use third-party web analytics services on our Site, such as those of Adobe Analytics and Google Analytics. These Service Providers help us analyze how users use the Site. The information collected for this purpose (including your IP address and other information collected by automated means) will be disclosed to or collected directly by these Service Providers. To learn more about opting out of these activities, please click here and here.

The providers of third-party plug-ins on our Site, such as a Facebook “Like” button, may use automated means to collect information regarding your use of the Site and your interactions with the plug-ins. This information is subject to the privacy policies or notices of the plug-in providers.

Interest-Based Advertising

On our Site, we may collect information about your online activities for use in providing you with advertising about products and services tailored to your individual interests. This section of our Privacy Notice provides details and explains how to exercise your choices.

You may see certain ads on other websites because we participate in advertising networks. Ad networks allow us to target our messaging to users through demographic, interest-based and contextual means. These networks track your online activities over time by collecting information through automated means, including through the use of cookies, web server logs and web beacons. The networks use this information to show you advertisements that may be tailored to your individual interests. The information our ad networks may collect includes information about your visits to websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Site and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts. To learn how to opt out of ad network interest-based advertising, click here.

Using cookies, we utilize Google AdWords remarketing service, Google Display Advertising (such as Remarketing with Google Analytics, Google Display Network Impression Reporting, DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting) and Criteo to (1) show you our ads on other websites based on your prior visits to our Site, and (2) better understand our ad impressions and use of ad services. In connection with the Google Analytics Demographics and Interest Reporting service, we may use data from Google’s interest-based advertising or third-party audience data (such as age, gender and interests) with Google Analytics to understand and improve our marketing campaigns and Site content.

You can opt out of Google AdWords remarketing service and Google Analytics for Display Advertising by clicking here.To opt out of Criteo, click here.Our Site is not designed to respond to “do not track” signals received from browsers.

Sharing Information With Third Parties

AQUARY does not share, sell or trade your personal information gathered online or in Stores with third parties for their marketing purposes, except with your consent or as described in this Privacy Notice. Further, AQUARY does not contribute to or participate in cooperative databases, which give third parties access to such personal information.

We may share your information with our Service Providers that provide internal business, professional or technical support functions for AQUARY.

AQUARY may share your personal information if such action is required for AQUARY to comply

with any valid legal process, such as a subpoena, search warrant, statute or court order, or any administrative or investigative request from a law-enforcement agency. In addition, we may share your personal information if we believe that such disclosure is necessary to address any unlawful acts or acts that may endanger the health or safety of a customer or of the general public.

AQUARY may also share nonpersonally identifiable or anonymous information about you, such as age, gender, types of products viewed, frequency of Store visits, Site pages you access most frequently or search terms you enter with third parties. For example, AQUARY may provide a third party with such information as the number of people who shopped at our Site during a specific time period or the number of people who shopped at our Stores and meet certain demographics (e.g., age or gender) during a specific time period. This nonpersonally identifiable or anonymous information does not personally identify a specific visitor to our Site or Stores. Information collected through third-party plug-ins and widgets on our websites (such as information relating to your use of a Facebook “Like” button) is collected directly by the providers of the plug-ins and widgets. This information is subject to the privacy policies of the providers of the plug-ins and widgets, and AQAURY is not responsible for those providers’ information practices.

Please tell us your preference by contacting us as specified below.

AQUARY reserves the right to transfer personal information in the event it sells or transfers all or a portion of its business or assets (including in the event of a reorganization, dissolution or liquidation). Should such a sale or transfer occur, AQUARY will use reasonable efforts to direct the transferee to use the personal information in a manner that is consistent with AQUARY’s privacy policies.


We have taken certain physical, administrative and technical steps to safeguard the personal information we collect from and about our customers and Site visitors. For example, we use Secure Sockets Layer (SSL) technology to protect the security of your online order information. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.

Information Removal

If you prefer not to receive marketing emails from AQUARY, please click on the unsubscribe link within any marketing email you receive from us.

Please be sure to include in any email your full name, email address, postal address and any message. Please note that such requests may take up to ten (10) days from the time of receipt to become effective.

Transfer of Personal Information to Other Countries

We may transfer the personal information we collect about you to recipients in countries other than the country in which you originally provided it. These countries may not have the same data protection laws as the country in which you provided the information. When we transfer your information to recipients in other countries, we will protect that information as described in this Privacy Notice and will comply with applicable legal requirements providing adequate protection for the transfer of personal information to recipients in countries other than the one in which you provided the information.

Links to Other Sites

This Site may contain links to third-party websites, which may have privacy policies that differ

from our own. These links are provided solely for the convenience of our Site visitors. We are not responsible for the content or privacy practices of such websites. We encourage you to review the privacy policies and terms of use of any third-party websites or services.